About
I am a Design Engineer, half designer, and half developer. My university education in computer science and designallowed me to get jobs as an external contractor on worldwide consulting agencies or as CIO and founder of a startup. I have been through consolidated companies and design studies working for brands like Coke, Adidas, Carte d'Or, Bacardi, Telefónica, Endesa, Carrefour, etc.
Currently at Roiback as Senior Design Engineer / Senior UX, redesigning backoffice tools, leading a team of developers and coordinating the company's designers. I built the mobile web app for hotel booking flows from scratch and led the design system “TALAIOTS” applying design tokens across the product.
I lead a community of 14 Front End developers across 5 separate teams of designers and developers across different time zones, with an emphasis on best practices, scalability, and asynchronous working.
I believe in the transforming value of design methodologies in the social and business environment. For that reason, I am part of the founding board of Fudament.es a non-profit association that uses a design thinking mindset and UX research to solve social problems.
Work
- 2023
Roiback — Team Lead
Leading the redesign of the company's backoffice tools while managing a team of developers and coordinating designers across the organization.
- 2022
W2M World2Meet — Digital Experience Manager
User behavior tracking across the group's brand sites. Implementation of Treasure Data and User Insider scripts. Planning and management of CMP and DIDOMI preference center.
- 2016
Roiback — Design Engineer & UX
From UX/Front End Lead to Senior Design Engineer. Built from scratch the mobile web app for hotel booking flows and led the Design System “TALAIOTS”.
- 2014
yourttoo.com — CTO & Co-Founder
Co-Founder and CIO. Technical vision and business development, system architecture, building and managing the tech team, product design and user experience.
- 2013
Accenture España — External IT Consultant
Front-end supervisor and trainer. Website performance and conversion funnel optimization for high traffic ecommerce sites. UI designer.
- 2011
Orizonia — UX/UI Designer, B2B sites and webapps
User Experience, User-Centered Design, Usability, UI Design, Design Engineer, Front End Development, Marketing Online.
- 2003
Moveo Imagen y Sonido — Co-Founder
Audiovisual production and post-production. Motion Graphics.
Education
- 2012
User Experience Design | Human Computer Interaction
Universitat Oberta de Catalunya
- 2009
Image & Sound Design
Universidad de Buenos Aires
- 2006
Graphic Design
Universidad de Buenos Aires (two years completed)
- 2004
Computer Science
Universidad de Buenos Aires (two years completed)
Courses
- 2024
Google Data Analytics Professional Certificate
- 2020
AI for everyone
- 2020
Google Analytics Individual Qualification
Google
- 2017
Design Thinking & Innovation
- 2013
Technology Based Entrepreneurship
- 2010
Project Management
- 2008
Information Architecture