About
I am a Design Engineer, half designer, and half developer. My university education in computer science and design allowed me to get jobs as an external contractor on worldwide consulting agencies or as CIO and founder of a startup. I have been through consolidated companies and design studies working for brands like Coke, Adidas, Carte d'Or, Bacardi, Telefónica, Endesa, Carrefour, etc.
Most of my career has been in the leisure, travel and tourism industry: tour operators, a travel startup and hotel booking technology.
Currently at Roiback as Senior Design Engineer / Senior UX, redesigning backoffice tools, leading a team of developers and coordinating the company's designers. I built the mobile web app for hotel booking flows from scratch and led the design system “TALAIOTS” applying design tokens across the product.
During my first years at Roiback, I led a community of 14 Front End developers across 5 separate teams of designers and developers in different time zones, with an emphasis on best practices, scalability, and asynchronous working.
I believe in the transforming value of design methodologies in the social and business environment. For that reason, I am part of the founding board of Fundament.es a non-profit association that uses a design thinking mindset and UX research to solve social problems.
Work
- 2023
Roiback — Team Lead
Leading the redesign of the company's backoffice tools while managing a team of developers and coordinating designers across the organization.
- 2022
W2M World2Meet — Digital Experience Manager
User behavior tracking across the group's brand sites. Implementation of Treasure Data and User Insider scripts. Planning and management of CMP and DIDOMI preference center.
- 2016
Roiback — Design Engineer & UX
From UX/Front End Lead to Senior Design Engineer. Built from scratch the mobile web app for hotel booking flows and led the Design System “TALAIOTS”.
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Joined as Mobile UX Designer and Front-end Supervisor, focused on conversion rate optimization and on keeping the front-end codebase scalable and readable.
Designed the loyalty and gift card and the gift packages flows for Mobilis, delivered as interactive prototypes.
- 2014
yourttoo.com — CIO / CTO & Co-Founder
Co-Founder, CIO / CTO. Technical vision and business development, system architecture, building and managing the tech team, product design and user experience.
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Worked across yourttoo.com and OpenMarket.travel. Besides building and managing the tech team, coordinated the external vendors.
yourttoo was later acquired by Jumbo Tours (Alpitour World).
- 2013
Accenture España — External IT Consultant
Front-end supervisor and trainer. Website performance and conversion funnel optimization for high traffic ecommerce sites. UI designer.
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Engaged through Accenture Interactive | Fjord as an external services provider.
- 2011
Orizonia — UX/UI Designer, B2B sites and webapps
User Experience, User-Centered Design, Usability, UI Design, Design Engineer, Front End Development, Marketing Online.
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Reported directly to the head of Marketing and Product, combining UX, UI, analytics and project management.
Authored “Orizonia Travel Store” (2012), a UX strategy proposal for the group's tour-operator web tools, aimed at both travel agents and travellers. Built with user-centered design and design thinking: competitor benchmarking, four personas with empathy maps, a customer journey map, touchpoints by channel and a SWOT analysis.
It proposed a multi-brand offer comparator, richer trip pages, responsive design and contact with travellers before, during and after the trip, together with a content strategy and first interface designs.
- 2006
Ingamana — Web Designer & ActionScript Developer
Award-winning interactive design and development studio in Buenos Aires. Design and development of web applications in Flash, HTML, CSS and JavaScript for international studios and brands like Bacardi, Adidas, Carte d'Or, Bic.
- 2003
Moveo Imagen y Sonido — Co-Founder
Audiovisual production and post-production. Motion Graphics.
Education
- 2012
User Experience Design | Human Computer Interaction
Universitat Oberta de Catalunya
- 2009
Image & Sound Design
Universidad de Buenos Aires
More
Taught Broadcast Media and Marketing in the Image & Sound Design degree at Universidad de Buenos Aires (2009).
- 2006
Graphic Design
Universidad de Buenos Aires (two years completed)
- 2004
Computer Science
Universidad de Buenos Aires (two years completed)
Courses
- 2024
Google Data Analytics Professional Certificate
- 2020
AI for everyone
- 2020
Google Analytics Individual Qualification
Google
- 2017
Design Thinking & Innovation
- 2013
Technology Based Entrepreneurship
- 2010
Project Management
- 2008
Information Architecture
Earlier courses
- 2013
Google AdWords Fundamentals
Google
- 2011
Tourism 2.0 and Online Reputation
- 2011
Designing a Marketing Plan for e-Tourism
- 2010
Analytics and Measurement in Online Marketing
- 2007
Rich Internet Applications (RIA)
Skills
Frontend & Design Systems
- TypeScript
- JavaScript (ES6+)
- React
- HTML5
- CSS3
- Styled-components
- MUI (Material UI)
- Design Systems
- Atomic Design
- Storybook
- Figma
- Responsive Design
AI & Agents
- Claude Code
- Codex
- AI Agents & Skills
- MCP Servers
- Agentic Workflows
- Prompt Engineering
Testing
- Vitest
- Testing Library
- Cypress
- Selenium
- Unit Testing
- Functional Testing
- Visual Regression
- TDD
Tools
- Git / GitHub / GitLab
- Vite / Webpack
- npm / pnpm
- CI/CD
- Docker
- Jira
- SonarQube